Swanson Russell connects brands and audiences with ideas that are unavoidable and unforgettable. We’re a full-service agency that works with clients from our own backyard and around the world, and we’re a proud part of the Nebraska marketing community.
Awards
Consumer Marketing Campaign: Large Business
Koch That’s Farming Campaign
The only certainty in ag is uncertainty. But That’s Farming. KAS understood that during unprecedented times, farmers need practical solutions. This campaign was created to empathize the situation and instill confidence that our solutions are proven to increase efficiencies and results.
Consumer Marketing Campaign: Non-Profit
Madonna Grand Opening Campaign
Madonna was ready to unveil Lincoln campus’ new patient wing after years of construction. They turned to us to develop and execute a PR plan to support the grand opening event and gain news coverage. Through strategic media relations and event planning our efforts helped reinforce Madonna as the healthcare community and industry leader they are.
Product Launch Campaign: Large Business
Humminbird TargetLock Product Launch
Lock On. Fish On. The Humminbird MEGA Live Imaging with TargetLock product launch campaign was a success. Swanson Russell helped Humminbird build and execute an integrated communications plan, including paid, earned, and owned media and content strategy. The launch beat benchmarks, highlighted by a cost-per-conversion of more than 60% under goal!
Landing Page: Large Business
JLG Rotating Telehandler Microsite
Even in the small chance that JLG’s customers were aware of what a rotating telehandler does, high-dollar price points and lack of proof in its utility fed their healthy skepticism. So, when introducing this all-new product category, Swanson Russell helped JLG make more than an announcement—they delivered an impact.
Landing Page: Large Business
Kimber Rapide Landing Page
Kimber Rapide 1911s. If their appearance alone gets your pulse racing, imagine firing one. The campaign landing page told the story of the Rapid’s good looks and unmatched performance. The landing page exceeded total visitors and “find a dealer” conversion KPIs – while highlighting the superiority of the Rapide line.
Digital TV: Large Business
Humminbird TargetLock Pre-Roll
Humminbird MEGA Live Imaging and Minn Kota Spot-Lock – no two technologies have done more to transform fishing. Before TargetLock, only one of these difference-making features could be used at a given time. With TargetLock, you never have to choose. Pre-roll was a key tactic to show anglers who the technology works. Videos in this campaign beat CTR
Out-of-Home: Large Business
NEST 529 Mascot Naming Contest
Nebraska’s NEST 529 College Savings Plan is a tax-advantaged investment account that can be used for future education expenses. To connect the NEST 529 brand with younger audiences, we created a friendly new mascot. But before he was officially unveiled, he needed a name! We invited families to submit ideas, resulting in the final name: Nester.
Digital Ads: Large Business
Humminbird TargetLock Digital Ads
No two technologies have done more to transform fishing than Humminbird MEGA Live Imaging and Minn Kota Spot-Lock. But only one of these difference-making features could be used at a time. With TargetLock, you can use the two together. Digital ads were critical for the launch and achieved a click-through-rate of more than double the benchmark.
Trade Show: Large Business
Textron Aviation 2022 NBAA Experience
With an unprecedented business boom, Textron Aviation’s goal was to stand out in a sea of white tents and aircraft salespeople. We developed and positioned the company as a partner and peer to customers constantly pushing limits. Supported by dramatic visuals, Textron Aviation’s messaging was noted – even by competitors – as bold and effective.
Long-form video (more than 90 seconds): Small Business
Profile EVS Contractor Video
Seeking to build a stronger connection with contractors and hydro seeding companies, Profile Products partnered with Swanson Russell to create “Thank You,” a brand video and subsequent campaign with a focus on celebrating the hard work and never-say-quit attitude of the people who depend on reliable erosion control solutions.
Short-form video (less than 90 seconds): Large Business
Koch That’s Farming Video
The only certainty in ag is uncertainty. But That’s Farming. KAS understood that during these unprecedented times, farmers need practical solutions. This video was created to empathize the situation and instill confidence that our solutions are proven to build confidence, increase efficiencies and results. KAS is a brand growers can count on during