Agenda

• 11:45am: Lunch will be served for in-person attendees
• 12pm: Presentation starts
• 1pm: Meet & greet opportunity for in-person attendees

Red Way Launch: LNK Airport’s Newest Airline

Join Rachel Barth, director of communications and customer engagement at Lincoln Airport Authority, and Justin Scheel, VP of Marketing at Red Way, on a journey through the launch of Red Way. Rachel will share how her team of one plus support from Justin’s team at Red Way built a successful strategy for launch, events, and ongoing buzz-generation for the newest airline in Lincoln.

The presentation will conclude with a Q&A session, where the audience will have the opportunity to ask the speaker questions .

Speaker Bio

Rachel Barth, C.M. is the Director of Communications and Customer Engagement for the Lincoln Airport Authority. Although new to the aviation industry, Rachel has a background in marketing, communications, public relations and event management.

She holds a bachelor degree in Journalism and master’s degree in Marketing, Communications and Advertising (MCA) from the University of Nebraska-Lincoln. Rachel recently became a Certified Member (C.M.) through the American Association of Airport Executives (AAAE) and was a 2022 nominee for the Inspire Lincoln Awards and Young Professional of the Year.

Rachel volunteers for several community organizations including Leadership Lincoln, Bennet Community and is a blood drive coordinator for the Nebraska Community Blood Bank. Rachel and her husband live on the family farm with their two boys, two rescue dogs, two ducks, and six chickens.

Justin Scheel, a dynamic marketing professional with an MBA in marketing has been in marketing his entire professional career. With a passion for consumer behavior and analytics-based decision making, he has developed and executed numerous successful corporate rebrands, integrated marketing campaigns and product launches throughout his 20+ year career. Justin’s expertise extends to various sectors, including retail, healthcare, education and transportation, allowing him to adapt and thrive in diverse business environments. His ability to analyze market trends and consumer preferences enables him to design targeted and impactful marketing strategies that resonate with audiences.