Signature Speaker: Brands on Fire: The Heart of Building Brand Advocacy

Every brand—regardless if it is corporate or individual—has certain hurdles that hold them back from thinking beyond their current state of existence.

In this talk, we will discuss brands and individuals that have mastered techniques that have enabled them to explore without limits. The things stopping your company or personal brand from winning are within your reach. Create brand stories that position you and your company in a way that builds value and separates you from the noise. Build beyond just attracting customers, it’s crucial to transform them into passionate advocates for your brand.

“Brands on Fire: The Heart of Building Brand Advocacy” uncovers the essential elements that drive brand advocacy. From the emotional connections that brands must establish to the strategies that ignite customer passion, this talk will equip you with the knowledge and tools to turn customers into fervent brand advocates. Explore the heart of brand advocacy and learn how to create a brand that not only captures minds but also wins hearts.

KEY LEARNING OBJECTIVES:

The talk emphasizes the importance of emotional connections between your brand and customers. Building a brand that resonates emotionally with consumers is a powerful way to create brand advocates.

1. Explore ways to put your customers at the center of your brand strategy
2. Discover how to showcase your brand’s authentic values and mission to create a genuine connection with your audience
3. Learn how to maintain a consistent brand identity across all touchpoints
4. Explore strategies for nurturing and growing your brand’s community
5. Understand how to adapt to changing customer needs and market trends while maintaining brand advocacy

By the end of this talk, you’ll be equipped with the knowledge and strategies needed to build brand advocacy, cultivate loyal customers, and turn them into vocal advocates who champion your brand to others, ultimately driving growth and success for your business.

Speaker Bio:

Mihali Stavlas is the founder and CEO of Mellōnaid, an analytical and creative agency in Raleigh, North Carolina. For the past 15 years at Mellōnaid, Mihali has helped clients capture and recreate their brand’s story, build brand experience and online platforms by encompassing the full spectrum of all its touchpoints: identity, collateral materials, advertising, marketing, user experience, and interactive media. Mihali oversees all strategy and brand experience efforts that help clients convert prospects into advocates.

In addition to overseeing Mellōnaid, Mihali has served as President of AMA’s Professional Chapter Council, President of the AMA Triangle, on the Board of Directors at Easterseals UCP, and an adviser to North Carolina Center for Nonprofits and AIGA Raleigh (American Institute of Graphic Arts). In addition, Mihali has hosted a radio talk show out of California called This Week in Marketing and is a national speaker on the topics of marketing, design, and leadership.

Mihali has been recognized by the marketing community as the 2015-2016 AMA Triangle Volunteer of the Year and a recipient of Triangle Business Journal’s 40 Under 40 Award in 2017.