Note: This is a casual discussion so bring your thoughts, advice, and questions!

This event is limited to 15 participants so register early! Geared towards nonprofits, but open to anyone 🙂

Description

Let’s chat about making your content work for you vs. the other way around. Discover the fringe (content) benefits of your new best friend and learn answers to these thought-provoking questions:

• Is content marketing just another trend like jelly shoes?
• Are computers better at content creation than humans?
• What do the algorithms like – quantity or quality?
• Are emails dead? And was social media the culprit?
• Should you speak or listen more in 2024?

Speaker Bio:

To say Kelley Peterson is a nonprofit marketing guru is an understatement. She makes a habit out of combining her marketing expertise with her passion for helping great causes craft impactful messaging to meet their brand and fundraising goals.

Here are a few hats she’s worn over the last 22 years – director of communications for CEDARS, vice president of marketing at Nebraska Children & Families Foundation, and chief creative officer at KidGlov.

Kelley has also served on multiple nonprofit boards, including being a two-time president of the local American Marketing Association chapter and president of the national AMA Professional Chapters Council.

Recently, Kelley founded Pen&Pug – a new business offering marketing strategy, creative writing, and nonprofit fundraising services. When she’s not busy putting her pen to work, Kelley enjoys spending time with her family, teaching a class at UNL College of Journalism and Mass Communications, and managing her famous pug Chub’s dog-influencer career.