A Rising Tide: Capitalizing on the Popularity of Women’s Sports

In the past year, general interest in women’s sports has skyrocketed thanks to an infusion of talent, personalities, and investment. With the landscape changing, we’ve seen impressive increases in attendance, viewership, and engagement at the college and professional levels. Fans have made it clear that they’re interested and willing to put their money where their passions are. We’ll take a look at how teams, leagues, and brands have responded to the shifting momentum and attempted to capture and capitalize on the energy and engagement. After a quick look at industry research, we’ll dive into real-world examples and discuss how marketers behind these teams and brands are using data-based approaches to meet fans where they are and translate that passion into financial success.

Key Takeaways:

1. How to translate customer data into actionable marketing tactics that deliver results
2. The key to unlocking engagement is knowing your audience’s why and providing touchpoints that cater to that motivation
3. Target audience vs potential audience and how each can move your business forward

Speaker Bio:

Tamara Curl-Green is a seasoned marketer with over 15 years of experience building brands and audiences from scratch in professional sports and retail. Her career has included stops with the Houston Astros, Colorado Rapids, Houston Dynamo and brands including Torrid. She is currently Sr. Director of Digital Fan Engagement at Athletes Unlimited Pro Sports where she oversees paid advertising, database marketing, website, and fan research.

Sponsored By: University of Nebraska College of Business

Elevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs.

Parking Info:

Metered street parking is available and Que Place Garage is located across the street at 12th & Q St.