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‘The Yoga of Marketing Strategy’ told through 3 Award-Winning Campaigns by Katherine Warren, VP of Operations at KidGlov

October 10, 2019 @ 11:45 am - 1:00 pm

Venue

The Graduate Hotel
141 North 9th Street, Lincoln, NE 68508
Lincoln, NE 68508 US + Google Map

The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. 


What do tree pose and marketing tactics have in common? A lot more than you might think. In this presentation, Katherine will lead you through 3 very different campaigns: one nonprofit, one advocacy and one retail; and how flexible, yet focused, marketing strategy led to enlightened results. From campaign concept, to execution, to award-winning results, you’ll be guided through key aspects of each plan and the core fundamentals that help ground them all. Learn a lot, laugh a little and leave inspired to tackle your next big campaign plan. Are you down, dog?


Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!




Key Takeaways:



  1. Why and how a stretchy, strategy-first approach creates winning results.

  2. “Guru moments” (a.k.a lessons learned) from each campaign.

  3. The Zen of angry social media comments, tattoos and Santa in October.




About The Speaker:


Katherine’s true love lies in strategy. She is fortunate to live that every day as Vice President of Operations at KidGlov, where strategy lies at the forefront of marketing for her clients, building company culture, and refining daily processes. Over her 15 years of experience, Katherine has worked at some of Lincoln’s most notable agencies providing her the opportunity to work directly with small businesses, nonprofits, large business-to-business and consumer brands. In 2007, Katherine received the Lincoln AMA’s Dorothy B. Clark Award, served as President in 2009 and afterwards was selected to join the national AMA Professional Chapters Council where she helped mentor marketing leaders around the country. In 2019, she was named Marketer of the Year and was recently nominated for an Inspire Lincoln award. Katherine began teaching yoga and meditation in 2007, and is the founder of PLAY, a free outdoor yoga event that is held every September. This year marks PLAY’s 8th season, having grown from a small grant-funded operation to an official Lincoln Parks and Recreation program sponsored by the Community Health Endowment.

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