Strategic Event Planning: Integrating Events into Your Marketing Masterplan with Dr. Kristin Malek

Note: This is a casual discussion so bring your thoughts, advice and questions! This event has limited spots so register early!

Description:

In today’s competitive market, events are more than just gatherings; they are powerful tools for driving brand engagement, fostering relationships, and achieving marketing objectives. This session will explore how to plan and execute events that align with your organization’s overall marketing strategy. From concept to execution, you will learn how to create impactful events that resonate with your target audience and amplify your brand’s message.

Bio:

Dr. Kristin Malek is a dynamic and award-winning professional specializing in event design, organizational strategy, and integrated communications marketing. With a robust background in events, marketing, customer engagement, and data-driven strategies, Dr. K has a proven track record of driving successful campaigns that enhance brand loyalty and foster lasting customer relationships.

She is an active consultant, coach, extension specialist, and faculty member. In addition to her PhD focusing in event design and Master’s in tourism marketing, she has achieved nearly 30 different certifications across eight industries. Her commitment to innovation and excellence makes her a respected thought leader and sought-after speaker in the field.