The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. 

Get ready to explore what truly makes a brand powerful. Together, we will challenge the conventional wisdom of “who” owns a brand and share stories of how brands are like people and people are like brands. During this presentation, you’ll see that brands are emotional and rational; they make – and keep – promises and build loyalty through long-term relationships with customers.

Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!

Key Takeaways:

1. Who is the “owner” of a powerful brand?


2. What role does emotion play in a powerful brand?


3. What six words make or break a powerful brand?

About The Speaker:

Bill Black is currently the Chief Marketing Officer for Scooter’s Coffee in Omaha, Nebraska. He brings over three decades of accomplishment-laden marketing experience in the food, beverage, service and retail industries. Bill has served in key marketing executive roles for some of America’s most recognized and loved brands, including Starbucks Coffee Company, Dunkin Donuts, Baskin-Robbins and Friendly’s Ice Cream. Bill has been leading teams and teaching the fundamentals of marketing his entire career. Prior to joining Scooter’s Coffee, Bill had his own marketing consultancy agency, The Marketing Coach, LLC, based in Atlanta, Georgia where he provided support for brands such as Krystal Hamburgers, Quiznos, and Yum! Brands.