Note: This is a casual discussion so bring your thoughts, advice, and questions!

This event is limited to 15 participants so register early! Geared towards nonprofits, but open to anyone 🙂

Description

The last quarter of the year is often the busiest time for donations.

Let’s chat about ways to maximize your marketing efforts during the giving season (even if you don’t have a plan in place).

Together, we’ll dive into questions like:

• What data should I look at from last year?
• Should my campaign have a theme?
• What does using “you language” even mean?
• Does my donation page need a spit shine?
• Should my org be a part of Giving Tuesday?
• Do I have the right mix of online and offline asks?
• How can I engage my board in giving season?

Speaker Bio

To say Kelley Peterson is a nonprofit marketing guru is an understatement. She makes a habit out of combining her marketing expertise with her passion for helping great causes craft impactful messaging to meet their brand and fundraising goals.

Here are a few hats she’s worn over the last 22 years – director of communications for CEDARS, vice president of marketing at Nebraska Children & Families Foundation and chief creative officer at KidGlov.

Kelley has also served on multiple nonprofit boards, including being a two-time president of the local American Marketing Association chapter and president of the national AMA Professional Chapters Council.

Recently, Kelley founded Pen&Pug – a new business offering marketing strategy, creative writing, and nonprofit fundraising services. When she’s not busy putting her pen to work, Kelley enjoys spending time with her family, teaching a class at UNL College of Journalism and Mass Communications, and managing her famous pug Chub’s dog-influencer career.