This is a virtual event.

About the Event

• How do I discover my nonprofit’s story?
• What are the easiest and most effective ways to start using storytelling in my marketing?
• Why is telling my story so important?
• How do we create a story that our audience will care about?

These are just some of the questions we have heard nonprofits ask about using storytelling in their marketing plan.

Guide the conversation in this interactive Q&A session to learn how storytelling can be a driver of engagement toward your nonprofit.

About the Presenter

As the director of strategic marketing for Firespring, Alec McChesney brings an extensive background in content strategy, brand messaging, target audience and user experience to the table. For Firespring’s partners, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes, key messaging and audience personas.

Through video, podcasting, blogs or any new media, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. As a Business Made Simple Certified Coach, Alec is able to simplify your marketing and fundraising to increase your revenue and eliminate brand confusion.

Prior to his time at Firespring, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star, along with stints at the Kansas City Star and Tulsa World.