• This is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event

Agenda

• 4pm: Presentation starts
• 5pm: Meet & greet opportunity for in-person attendees

Communicating Effectively Through Uncertainty: Keeping your message clear and your sanity!

COVID-19 shed light on many communication challenges. While some of the COVID-19 communication dilemmas are behind us, there are many lessons to be learned that can be applied in overall messaging efforts going forward. This conversation will provide suggestions on managing messaging with multiple stakeholders and tips for addressing misinformation on evolving issues.

Key Learning Takeaways

• How to increase credibility and lessen doubt
• Which social platforms should be avoided
• How to reach the unreachable with your campaign

Speaker Bio

Dr. Khalilah LeGrand is Chief of Staff at the Nebraska Department of Health and Human Services (DHHS). DHHS is the largest state agency in Nebraska with a budget of approximately $3.5 billion under the direction of CEO Dannette R. Smith. The Department has five major divisions: Behavioral Health, Children and Family Services, Developmental Disabilities, Medicaid Long-Term Care and Public Health. As Chief of Staff, LeGrand provides strategic leadership and employs multifaceted communications strategy to support these divisions and executive leadership. She often collaborates with the Governor’s administrative team.

Passionate about sharing impactful stories and effective communication, LeGrand joined the Department in 2019 as Director of Communications and was the lead spokesperson for the Department. She oversaw a team comprised of public information officers and a digital team.