Signature Speaker: They Wrote the Book on Marketing Excellence

Join us and our AMA Lincoln 2023 Pinnacle Award winners for a trip through the lessons of marketing excellence. We’ll hear from Christine Weeks, CEO of Eleanor Creative – the Corporate Marketer of the Year, and Jackie Ostrowicki, Assistant Vice President for External Relations and Director of Marketing, Branding, and Digital Media from the University of Nebraska System, our Marketer of the Year. This two-for-one event will feature two marketing powerhouses and will be packed-full of lessons you can take back to your teams.

Part 1: Not All Who Wander Are Lost – A Marketing Career in Seven Chapters

Many people think of careers like a ladder. But a career is more like a lattice: sometimes you go up, sometimes you go to the side, and sometimes you may even go down. A marketing career’s trajectory can be obvious, but many times it takes a circuitous route. When you are in the middle of making career choices, often you need to trust your gut. Be open to opportunities that will change the way you look at yourself and your work. And be willing to change your plan.

Jackie Ostrowicki, AMA’s 2023 Marketer of the Year, will share her marketing journey. Stops along the way include ad agencies, in-house teams, and non-profit. She’ll share how she went from an intern at Bailey Lauerman to running the marketing for the University of Nebraska System, one of the largest organizations in the State of Nebraska—and the lessons she’s learned.

KEY LEARNING OBJECTIVES:

1. Traffic jams and roadblocks can actually be useful.
2. It’s always a good time to gain more knowledge.
3. A North Star can help guide your career.

Part 2: The Agency Shift: How compassion and connection have made Eleanor the right place for employees and clients.

Did you know that only 1% of Creative Agencies are Owned by Women? Fifteen years ago, when Christine Weeks was making her start in Advertising, she specifically chose a strong female name for her company. She knew that being a woman CEO would have its challenges but she also knew that her strengths and insights as a woman would outshine any of those fears.

Christine has brought key lessons from her life and uses them every day to make Eleanor an amazing place to work and create. Known for their generous pay, unique benefits, and caring culture, Eleanor Creative continues to shine.

KEY LEARNING OBJECTIVES:

1. People First, Not Projects First
2. Perspective: Longevity for the Win
3. Create Brighter Days – Always.

Speaker Bios:

Jackie Ostrowicki, Assistant Vice President for External Relations and Director of Marketing, Branding and Digital Media, University of Nebraska System

Jackie Ostrowicki is the Assistant Vice President for External Relations at the University of Nebraska System, where she leads marketing, branding and digital media.

Jackie has over 20 years of experience in marketing, including several years teaching at the university level. Prior to NU, she worked in the private sector for over a decade—leading marketing at Nelnet and working at Swanson Russell, Bozell and Bailey Lauerman. Her work has been recognized by numerous awards, including ADDYs, Tellys and AMA Prisms, and appeared in national advertising annuals, as well as the New York Times.

A native of Chicago, Illinois, Jackie holds a bachelor’s degree in advertising and a master’s degree in educational administration from the University of Nebraska-Lincoln and is currently working on her doctorate.

Christine Weeks, CEO, Eleanor Creative

As the CEO and Founder of Eleanor, Christine Weeks has been creating compassionate brand experiences for over 14 years. Eleanor works with Dorothy Lynch, Sandhills Energy, TMCO, Lancaster County, Lincoln Parks Foundation, the City of Lincoln, and more.

Christine has led the rebrands for Bluestem Health, Sandhills Energy, Lincoln Medical Education Partnership, Inpatient Physician Associates, Crossroads GPS, and District 177.

For over 20 years, Christine has been developing marketing plans for clients across the Midwest. She is passionate about making sure her clients have the digital tools they need to make an impact for good.

Christine Weeks is the definition of driven. To survive, to thrive, to succeed. Christine started Eleanor Creative in 2009 after her years developing marketing strategies for healthcare organizations. She had a knack for propelling research into a strategic marketing plan, helping physicians promote their specialty clinics through innovative design and compelling communications.

While driven is the perfect word to describe Christine, she actually hates driving a car. Most days you’ll find her cycling up the trails on her way to the studio. She’s on marathon #21 all while running a business and raising good humans.