Description

As marketing budgets get tighter, websites must work harder. Join Nia Nielsen as she walks you through how to make your website one of the strongest tools in your marketing toolkit.

Together you’ll:

• Discover, once and for all, what your website analytics are trying to tell you.
• Pinpoint key pieces of content missing from your website.
• Find out how many keywords you really need and the content that will give you the biggest bang for your buck.
• Learn how to create alignment between your content and the sales funnel.
• Gain access to the free tools that can make optimizing your site for search engines so much easier.

At the end of this hands-on event, you’ll have all the elements you need to create a plan of action to make sure your website pulls its weight.

Key Learning Takeaways

• Discover, once and for all, what your website analytics are trying to tell you.
• Learn how to identify the content your website is missing.
• Find out how many keywords you really need.

Speaker Bio

As a marketer, Nia Nielsen develops creative solutions to business problems, blending the art and science of marketing through research, strategic planning and branding.

Nielsen has held titles that include everything from communication specialist to marketing director. She has worked for nonprofit organizations and for-profit businesses, in industries that range from traditional printing press shops to digital startups.

In her 18 years of experience Nielsen has created engaging online user experiences for more than 100 websites. Today she is a web strategist for Nelnet.

Nielsen holds a bachelor’s degree in journalism and mass communications from the University of Nebraska-Lincoln. She has served on the Leonard C. Berry Marketing Book of the Year selection committee and is a Lincoln Chapter American Marketing Association Past President.