In this changing world of technology and consumer choices, all industries may soon compete with online-based, technology-rich solutions that offer customer experiences. To stave off these new competitors, industries need to rethink their marketing approach and how they hold their people, vendors and campaigns accountable. Join us as we navigate through difficult, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future.

As President of WebStrategies Inc., Chris is responsible for leading all the day-to-day operations of the firm including digital marketing, web development, inbound marketing, and web analytics. Chris is known for combining a disciplined analytics and process-oriented approach to digital marketing. His work has been featured on the Google Analytics and Hubspot blogs. Chris is also a published author and speaks at industry events across the country.

You can learn more about Chris by visiting his bio page.

The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!