In this talk, we will discuss how building a brand that resonates emotionally with consumers is a powerful way to create brand advocates.Signature Speaker: Brands on Fire: The Heart of Building Brand AdvocacyEvery brand—regardless if it is corporate or individual—has certain hurdles that hold them back from thinking beyond their current state of existence.In this […]

Learn how (and why) to align time and people to maximize content marketing’s effectiveness.Signature Speaker: Behind the Content Marketing CurtainDESCRIPTION:Did you know that brands with a documented content marketing strategy are four times more confident in reporting an ROI? But less than half of marketing departments actually have one (21%, in one B2B sector)? Content […]

Learn how to use data to help understand your target audience from a panel of analytics experts across our community. Signature Speaker: Panel – Marketing Analytics That Matter Sponsored By: University of Nebraska College of Business Elevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs: Certificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/ […]

In this dynamic talk, Clint! Runge of Archrival will break down the driving forces of young adults at work and in marketing.Signature Speaker: Navigating the Generational Battle RoyalDESCRIPTION:From the moment we started to hire Gen Z, things got tough. From workplace culture to new business pitches, from target audience demographics to creative influences, marketers are […]

Join AMA's Chief Executive Officer, Bennie F. Johnson, for a conversation about driving positive impact in our marketing universe.Signature Speaker: Marketing ForwardDESCRIPTION:Marketing continually moves us forward. How do marketers navigate the complexity of our universe and rise to the moment? Emerging technologies continually bring new challenges to how we work and collaborate. How do marketers […]

Morgan Shaw Parker President of the WNBA’s Atlanta Dream discusses how to leverage your marketing expertise to realize your own potential.Signature Speaker: The Power Of OneSponsored By: University of Nebraska College of BusinessElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs:Certificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/Certificate in Marketing Analytics: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/marketing-analyticsDESCRIPTION:Morgan […]

David Shellhorse from Spectrum Reach discusses how to make your multiscreen campaigns more effective.Signature Speaker: The Keys to Driving Web Traffic with Multiscreen TVDESCRIPTION:Learn how to make your multiscreen campaigns more effective.  Spectrum Reach will share insights from our deterministic multiscreen attribution study that came from our analysis of 260+ campaigns, 156 accounts, and 14 […]

Dan Krick, President of Kusudi Group discusses how our mind processes change and how thoughts and choices set us up for success or failure. Signature Speaker: The Real Deal with Change   DESCRIPTION: “Change” is one of the most frequently used words but perhaps the least understood. This applies to us personally as well as […]

Stan Phelps teaches his unconventional 8-part F.L.A.W.S.O.M.E. framework for achieving competitive separation. Description: How do you stand out in a sea of sameness? This luncheon keynote provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation. Attendees will learn actionable ways to enhance positioning in the marketplace.   Key Takeaways: Tools: Get equipped with how […]

Learn from Tamara Curl-Green on how data-driven tactics are boosting fan engagement and financial success in women’s sports. A Rising Tide: Capitalizing on the Popularity of Women’s Sports In the past year, general interest in women’s sports has skyrocketed thanks to an infusion of talent, personalities, and investment. With the landscape changing, we’ve seen impressive […]