Signature Speaker Series
But Can You Sell Yourself?
Learn how to interview, ask for a promotion, or turn it on in social situations. Note: This is a virtual event. Upon registration, you will be sent a link to join the meeting. Marketers spend their days (and sometimes nights) figuring out the best way to sell a product, idea, or organization but often struggle […]
Using Customer Insights to Spark Transformation with Scott Seidewitz
Learn how to use customer insights to spark transformation. Scott Seidewitz is a leader, innovator, and contrarian who is not afraid to challenge the conventional wisdom in the marketing strategy and research field. For more than 17 years, his firm, The Seidewitz Group, has helped companies large and small use deep customer understanding to grow […]
Undertold and Undersold: The Story Of Nebraska with Tony Goins
Hear from Tony Goins of the Nebraska Department of Economic Development. Three Takeaways:1. Make our value proposition go viral. Know what differentiates us from other states and tell the story from the mountain tops!2. Create short video clips and share through your social media channels. Flood the airways with positive Nebraska scenes!3. Weave the message […]
Leading & Self-Managing In Adverse & Ambiguous Times w/ Steve Gavatorta
Download your free copy of Steve Garatorta's eBook "In Defense of Adversity."
Reaching Consumers Across Screens: The Convergence of TV, OTT & Digital Video
Key Takeaways: After this session you’ll be able to: - Identify your multi-platform campaign goals and metrics - Choose the right engagement strategy based on your target audience - Generate and activate your media plan across screens Description: As the media landscape evolves, the lines between TV, Streaming, and Digital Video are blurring. Marketers are challenged with reaching […]
October Marketing Power Hour with Scott Seidewitz
This is a virtual event co-hosted with AMA Omaha Beware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior Your customers are lying to you. They don’t mean to. In fact, they don’t even know they’re doing it. They just don’t know why they do things, so their brains make things […]
Signature Speaker Series with Mollie Young: Winning the Name Game
Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19) This is a virtual event.Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names. It doesn’t matter if you are […]
Engaging Gen Z in the Commoditized Industry of Financial Services
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen […]
Signature Speaker Series with Clint Runge: The State of Youth Culture
This is a virtual event. A look at how Gen Z will impact 2021 2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet, their impact in changing industry practices, brand expectations and politics has set up a wave for 2021 […]
Signature Speaker Series: Leading in a Social World
Graduate Hotel 141 N 9th Street, Lincoln, NE 68508, Lincoln, NE, USJoin us and our October signature speaker Aaron Templer, author of Leading in a Social World to learn about creating social capital. Online ticket sales for in-person tickets end Monday, October 11, at 5:00pm. Additional tickets will be available at the door. This is an in-person event with an option to attend virtually. Leading in […]