Reaching Consumers Across Screens: The Convergence of TV, OTT & Digital Video
Key Takeaways: After this session you’ll be able to: - Identify your multi-platform campaign goals and metrics - Choose the right engagement strategy based on your target audience - Generate and activate your media plan across screens Description: As the media landscape evolves, the lines between TV, Streaming, and Digital Video are blurring. Marketers are challenged with reaching […]
Marketing Automation To Save You Time and Money with Angie Kubicek
This is a virtual event. For this nonprofit round table, we are going to break out into small groups and work on developing automated nurturing communications that foster relationships with your donors. Get excited to roll up your sleeves and develop a strategy that you can implement that day (or next week, it is a […]
Social Media Round Table: Paid Content vs. Ads and How They Work Together
Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. This is a virtual event.Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. Social is largely pay to play and while there are brands who still […]
October Marketing Power Hour with Scott Seidewitz
This is a virtual event co-hosted with AMA Omaha Beware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior Your customers are lying to you. They don’t mean to. In fact, they don’t even know they’re doing it. They just don’t know why they do things, so their brains make things […]
Signature Speaker Series with Mollie Young: Winning the Name Game
Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19) This is a virtual event.Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names. It doesn’t matter if you are […]
Social Media Round Table: Building A Measurement Plan
This is a virtual event. No social media plan is complete without a solid measurement strategy. Often, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to […]
Virtual AMA Chapter Happy Hour: Lincoln & Omaha
AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! This is a great opportunity to meet new people and expand your network with marketing professions. Potential topics include:· Questions regarding membership· Membership benefits· How to navigate […]
RESCHEDULED Nonprofit Round Table: Annual Appeals Designed for Success
Annual Appeals Designed for Success This is a virtual event. During this session we will walk through data, design and insights to help make your appeal drive incremental donation dollars for your organization.
Engaging Gen Z in the Commoditized Industry of Financial Services
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen […]
Social Media Round Table: Pulling Off A “Live” Event
Details to come! This is a virtual event.Biography:Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.The Social Media Round Table is designed for an open discussion, […]