Engaging Gen Z in the Commoditized Industry of Financial Services
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen […]
Social Media Round Table: Pulling Off A “Live” Event
Details to come! This is a virtual event.Biography:Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.The Social Media Round Table is designed for an open discussion, […]
Virtual Midwest AMA Holiday Hangout
Join marketing pros from across the Midwest for a Holiday Happy Hour! Break out your favorite ugly sweater, mix up some festive sips, and load up your best party background. This free virtual shindig will be swingin’! Cool cats from these chapters are ready to join AMA Lincoln to hang out: AMA Madison AMA Milwaukee […]
Signature Speaker Series with Clint Runge: The State of Youth Culture
This is a virtual event. A look at how Gen Z will impact 2021 2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet, their impact in changing industry practices, brand expectations and politics has set up a wave for 2021 […]
Social Media Round Table: Content Planning for 2021
This session will get you started with a good foundation on planning content for 2021. This is a virtual event. It’s a new year and you’ve likely made some resolutions around your social media programs and content. This session will get you started with a good foundation on planning content for 2021, applying trends to […]
Signature Speaker Series: Creating Content that Connects with Cherri Ellis
During this session, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”This is a virtual event.Takeaways:Developing and defining an objective to guide your creativeThe importance of catering your creative to the platformDelivering impactful messaging that reflects your market’s New Normal Speaker BioCherri […]
Social Media Round Table: Social Writing and Scheduling
This session will get you started with a good foundation on social writing and scheduling.This is a virtual event.Writing social media copy that is audience-centric and provides value is one key to success in content marketing. Appropriate timing of that content is another key. Attendees to February’s round table will learn a few strategies for […]
Signature Speaker Series: Building Brands with UX Design with Russ Klein
During this session, Russ Klein will go over the new frontier of brand-building: Experience design.This is a virtual event.Event DescriptionAgencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved […]
Social Media Round Table: Building Social Media Target Audiences
This session will get you started with a good foundation on building social media target audiences.This is a virtual event.Knowing your audience is one of the most important components of a strong marketing communications plan. On social media, it’s a requirement. In this roundtable, we’ll discuss techniques to building strong social media target audiences including […]
Round Table with Nia Nielsen: Marketing Talks | You ask. We answer.
In this session, we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.This is a virtual event.What’s on your mind? What marketing challenge are you facing? Once a quarter we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.To […]